Save Lola the turtle
In 2010, Spain was suffering from a severe drought. Meanwhile, Spaniards were alarmingly wasting water.
To raise public awareness about this problem, we made people believe that the life of an enormous Galapagos turtle depended on how much they knew about saving water.
Cannes Lions 2010 - Media - Best Use of Online Advertising - Shortlist
Cannes Lions 2010 - Direct Response Digital: E-commerce, Online Advertising, Brand Awareness & Social Media - Shortlist