Delicious Calm

Integrated Campaign

PAVOFRIO (CAMPOFRIO)

Fact l: 66% of Spanish women claim they feel stressed.

Fact 2: “Turkey contains Tryptophan. An amino acid which helps in the production of serotonin. A substance which regulates the feeling of happiness and wellbeing, by eliminating stress.” The University of California, Berkeley, USA.

How to relieve these women of their stress? Simple. Eat more turkey.

That is the story behind this restaurant for women which uses only ingredients which reduce stress.

 

Recognitions:
Cannes Lions 2017 - PR - Bronze
Cannes Lions 2017 - Direct - Shortlist
Eurobest 2016 - Media - Silver
Eurobest 2016 - Media - Bronze
Eurobest 2016 - PR - Shortlist
Eurobest 2016 - Outdoor - Shortlist
Epica Awards 2016 - PR - Gold
Effie Awards Spain 2016 - Gold
El Sol 2017 - Integrated Campaigns - Silver
El Sol 2017 - Branded Content - Silver
El Sol 2017 - PR - Silver
El Sol 2017 - Media - Silver
El Sol 2017 - Promotional Marketing - Silver
El Sol 2017 - Direct Marketing - Silver
El Sol 2017 - Outdoor - Silver
El Sol 2017 - PR - Bronze
El Sol 2017 - Media - Bronze
CdeC 2017 (Spanish Creative Club) - Experiential Execution - Gold
CdeC 2017 (Spanish Creative Club) - Ideas - Film - In book
CdeC 2017 (Spanish Creative Club) - Ideas - Case - In book
CdeC 2017 (Spanish Creative Club) - Direction - In book
CdeC 2017 (Spanish Creative Club) - Edition - In book
El Ojo de Iberoamérica 2016 - Film - Bronze
El Ojo de Iberoamérica 2016 - PR - Bronze
El Ojo de Iberoamérica 2016 - Media - Bronze
El Ojo de Iberoamérica 2016 - Outdoor - Shortlist
FIAP 2017 - Innovation - Silver
FIAP 2017 - Innovation - Bronze
FIAP 2017 - Media - Bronze
FIAP 2017 - Craft - Bronze
Inspirational 2017 - Online Film - Gold
Inspirational 2017 - Transmedia Campaigns - Gold
JCDecaux Awards 2017 - Street Marketing - Gold
YouTube Ads Leaderboard Spain - 2016 Most view commercial

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