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Novelized Recipes

Branded Content

DIA SUPERMARKETS

An initiative that mixes two universal pleasures: cooking & reading.

6 recipes that belong to 6 fiction stories. All you have to do is read the story and follow the steps that appear in colour. The waiting times between each step coincide with the reading time. So you're entertained while you wait.

The recipes were available on the website, by order or in pack in-store next to their ingredients.

To read the books online click here.

 

Recognitions:
FAB Awards 2015 - Collateral & POS - Grand Prix
FAB Awards 2015 - Collateral & POS - Gold
El Ojo de Iberoamérica 2014 - Design - Gold
El Ojo de Iberoamérica 2014 - Direct - Bronze
El Ojo de Iberoamérica 2014 - Content - Shortlist
CdeC 2014 (Spanish Creative Club) - Best Writing - Silver
CdeC 2014 (Spanish Creative Club) - Ideas - Bronze
El Sol 2014 - Shortlist x 3
GPC Leo Burnett 2014 - 7+

all books

The coloured text indicates the instructions to prepare the recipe.

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