School of Home

Film

LA VILLITA

It’s the year 2020, and many men in Mexico are still making excuses to avoid helping with the housework.

That’s why, a few days before the 8th of March (International Women’s Day), La Villita, the Mexican dairy product brand targeted at lower-income housewives, launched a campaign inviting all of those men who are still not doing their part to apply their skills to working as a team and sharing the responsibilities of running a household.

The commercial had great societal repercussions and in a few weeks, almost 45M views. You can watch the Spanish version here.