Movistar launched in October 2018 one of its most crucial TV shows: GIGANTES (GIANTS in English), directed by Spanish film director Enrique Urbizu (Goya Award winner for "No Rest for the Wicked").
GIGANTES, according to its director, is “the story of a family saga, Los Guerrero, engendered and educated in a regime of absolute moral devastation. They are fierce people, a group of solitudes that try to destroy each other. The struggle of a family without limits”.
Under the concept: "Do not talk about limits to those who never had them", we developed the art direction of the campaign showing the protagonists exceeding those limits and looking at the viewer in a challenging way.
Photography by Javier Tles.