National Survey

Integrated Campaign

MTV Networks

MTV brand is a point of reference for many young people, but up to now just a few of them could get access to the channel due to its pay-per-view status.

That’s why it seemed obvious that everybody had the same thought: open broadcast MTV is a great idea.

And to prove it, we created the National MTV Survey where people could vote for or against this idea...

...but this Survey was very unusual: there were no options to vote against.

Recognitions:
Echo Awards 2011 - Silver
El Sol 2011 - Radio - Bronze

OOH

MUSIC FESTIVALS

MUSIC FESTIVALS / PORTABLE TOILETS

TV

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RADIO