Donate Without Mercy

Online Campaign

SAVE THE CHILDREN

At Leo Burnett Madrid, our longtime partner Save the Children was asking for our collaboration. They were experiencing a drastic drop in donations due to the serious 2013 financial crisis in Spain. We decided to use our annual agency Christmas greeting to create an act that would help them confront their problem.

In times of rage and frustration, it’s difficult to be good. That’s why we gave people the opportunity to be evil and feel good about it.

We created a website donatewithoutmercy.org where anyone could unleash their rage against the people of Leo Burnett Madrid in exchange for donations to Save the Children.

 

Recognitions:
CdeC 2014 (Spanish Creative Club) - Ideas - Bronze
CdeC 2014 (Spanish Creative Club) - Digital Interactive Production - Bronze
CdeC 2014 (Spanish Creative Club) - Digital Art Direction - In book
LAUS Awards 2014 - Websites and Digital Media - Silver
LAUS Awards 2014 - In book
El Ojo de Iberoamérica 2014 - Websites - Shortlist
El Ojo de Iberoamérica 2014 - Microsites - Shortlist
El Ojo de Iberoamérica 2014 - Online campaigns - Shortlist

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